Fantasyland Football: Fan Draft Decides Disney | Champion NFL Collection Characters

As announced with a draft at Fanatics Fest 2026, Disney and Champion are teaming up for a line of apparel that combines NFL teams and Disney characters.

What's Happening:

• Ahead of ESPN’s first-ever Super Bowl season, Disney and Champion have unveiled the Disney | Champion NFL Collection, a landmark apparel collaboration pairing all 32 NFL teams with iconic Disney, Marvel, Star Wars and Pixar characters through creative matchups inspired by team identity, fan culture and the storytelling power of sport. 
• The Disney | Champion NFL Collection debuted at Fanatics Fest NYC with early access to merchandise featuring the nine team-character pairings, including the Buffalo Bills, Dallas Cowboys, Las Vegas Raiders, New England Patriots, New York Giants, New York Jets, Tampa Bay Buccaneers, Philadelphia Eagles, and Washington Commanders. 
• Spanning tees, crewnecks, and sweatshirts, the Disney | Champion NFL Collection will ultimately represent all 32 NFL teams.
• To debut the collection, a draft was held to announce which character had been selected by each team (yes, this is the draft that was previously teased in a clip featuring Roger Goodell).
• The first nine team-character matchups feature fan-favorite characters from Disney, Pixar, Star Wars, and Marvel, and include: 
  • Buffalo Bills’ Fan Draft pick is Beast from Beauty and the Beast
  • Dallas Cowboys’ Fan Draft pick is Woody from Toy Story
  

  

  • Las Vegas Raiders’ Fan Draft pick is Darth Vader
  

  

  • New England Patriots’ Fan Draft pick is Marvel’s Captain America
  • New York Giants’ Fan Draft pick is Wreck-It Ralph from the Walt Disney Animation Studios film of the same name.
  • New York Jets’ Fan Draft pick is Buzz Lightyear from Toy Story
  
  • Tampa Bay Buccaneers’ Fan Draft pick is Captain Hook from Peter Pan

  

  • Washington Commanders’ Fan Draft pick is Hamm from Toy Story.
  • Philadelphia Eagles' Fan Draft pick is Marvel's Doctor Doom.

• Throughout the weekend, fans attending Fanatics Fest NYC can shop the first product pairings in the Disney | Champion Fan Zone.
• The remaining team-character matchups will be revealed in August, with merchandise for all 32 teams that will be available on Fanatics.com, NFLShop.com, DisneyStore.com, and select Lids Locations Nationwide. 
• Fans can join a waitlist to receive updates on their favorite team at the NFL Shop.

• The Disney | Champion NFL Collection marks the first chapter of a broader collaboration between Disney, the NFL, Champion and Fanatics, and also represents another exciting moment in Disney and ESPN’s “Year of the Super Bowl."
• Additionally, in support of ESPN’s Take Back Sports initiative, Disney made a donation to the Madison Square Boys & Girls Clubs of NYC, and local youth from the club attended the Disney Fan Draft. Powered by ESPN and Disney, the program is designed to make youth sports more accessible, welcoming and fun. Participants experienced the reveal firsthand alongside athletes, creators and Disney characters. 

What They're Saying:

• Paul Gitter, EVP of Global Commercialization, Disney Consumer Products: "The Disney Fan Draft demonstrated how powerful the combination of sports, storytelling and fan passion can be. The Disney | Champion NFL Collection represents an important milestone in a broader effort to deepen fan engagement that will continue to unfold through new products, experiences and consumer touchpoints throughout the 'Year of the Super Bowl.'"
• NFL Senior Vice President of Consumer Products and Licensing Casey Collins: “In today’s culture, style is an expression of fandom. Bringing together the powerful branding of NFL teams and Disney characters reflects our commitment to living at the intersection of sports and fashion. We are excited to take this collection to market.”
• Lance Fensterman, CEO of Fanatics Events: “There’s no better place to unveil something like the Disney | Champion NFL Collection than at Fanatics Fest NYC in front of the most passionate fans in sports. Today’s live draft, featuring these iconic brands and pairing Disney’s characters alongside many of the biggest names in sports and entertainment is exactly the kind of moment that only Fanatics Fest can deliver.”