Disney Store Revs Up its Presence with Exclusive Formula 1 Merchandise Debut on TikTok Shop

The Disney Store has officially launched on TikTok Shop, introducing a curated selection of adult and family favorites alongside an all-new, exclusive merchandise line celebrating the excitement of Formula 1.

What’s Happening:

• The Disney Store’s arrival on TikTok Shop brings a new, dynamic shopping experience to fans, complete with creator partnerships scheduled to roll out in the coming months.
• The centerpiece of the launch is the exclusive Disney Store x Formula 1 collection, fusing Disney magic with the sleek, high-speed aesthetic of the racetrack.
• The new collection is currently available only on TikTok Shop and DisneyStore.com.

• Disney x Formula 1 Pullover Hoodie for Adults, Cream ($150): This hoodie features a computer-generated rendition of Mickey Mouse on the back, overlaid with a graphic design of the Las Vegas circuit.

• Disney x Formula 1 T-Shirt for Adults ($55): The shirt sports the custom “M&F Formula 1” logo on the front, with a “Las Vegas” call-out and an image of an F1 car on the back.

• Disney x Formula 1 Shield Pin ($20): Created specifically for the Las Vegas Grand Prix, this enamel shield pin features a Mickey icon and signature placed between a checkered band and the official Formula 1 logo.

• Beyond the initial debut, the collaboration is part of a larger, multi-year "Fuel the Magic" partnership between Disney and Formula 1, first announced in May.
• This alliance is designed to bring world-class sports and iconic Disney storytelling together, with Mickey Mouse and friends making memorable appearances at race events and continuing the merchandise line through the 2026 and 2027 seasons.
• For the upcoming Las Vegas race, Disney has announced special character appearances including Mickey Mouse conducting the Bellagio fountains.
• The inaugural merchandise collection includes 25 products, with select items ranging from a $15 sticker set and a $40 keychain, up to a $150 pullover hoodie and a limited-edition $250 windbreaker jacket.

Formula 1’s Rapid Growth and Demographic Shift

• The partnership between Disney and Formula 1 is part of a massive surge in F1’s popularity, particularly within the United States, over the last five years.
• Formula 1 has successfully transitioned from a niche motorsport brand to a global entertainment property, largely attributed to things like reality shows, an increased social media presence by drivers, and strategic commercial deals.
• This has changed the fan demographics with data showing that over 4 million children aged 8-12 actively follow the sport across the European Union and the US.
• Approximately 54% of its followers on TikTok and 40% on Instagram are under the age of 25.
• For Formula 1, the collaboration with Disney is a calculated move to "penetrate the next generation of fans" by leveraging the universal appeal and family-friendly nature of the Disney brand.
• For Disney, the partnership offers a way to tap into F1’s growing, diverse, and engaged global audience.

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