Disney Seeking to Expand ESPN Throughout Asia

Disney is looking to expand the presence of ESPN in Asia via Disney+.

• As reported by Bloomberg, Disney is in the process of working to gain a much larger foothold for ESPN in Asia.
• The company is seeking to gradually expand the sports coverage available on Disney+ throughout the continent, in the process introducing the ESPN brand to those who are not familiar with it as yet.
• Speaking at Disney's APAC Content Showcase in Hong Kong, Bloomberg says Luke Kang (President, The Walt Disney Company in Asia Pacific) told reporters, "Our long-term goal is to integrate ESPN into the platform as we do in other parts of the world and eventually become a premier destination for sports. We’re constantly looking at all of the sports rights to see what timing is appropriate to launch ESPN."
• As part of a continued path towards global expansion, ESPN was added to Disney+ in Australia and New Zealand earlier this year.

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